Author : Kevin Hogan
Genre : Non- fiction / Self Help
Rating : 4.9/5
ABOUT THE AUTHOR
Kevin Hogan, Ph.D, is the author pf seven books and has made hundreds of radio, television and media appearance. He teaches "The Psychology of Persuasion" for the prestigious University of St. Thomas Management center in Minneapolis, and has taught his unique skills of persuasion to employees of America's Fortune 500 companies. His Specialized knowledge of body language and hypnosis has helped him gain recognition as one of America's leading experts in the field of Human influence.
ABOUT THE BOOK
This book consists of most dynamic tools, strategies and techniques of persuasion. It talks about the most imperative skill one need to posses in their personal and professional life and that is Persuasive Communication. This strategies are proven which were used by most influential businesses in the world and now can be used by you.
LEARNINGS FROM THE BOOK
There are numerous learning but to name a few
- You will learn how to read other's body language in a split second
- You will learn to influence others to your way of thinking
- You will learn to create rapport with anyone in few seconds
- You will learn to discover the need and wants of others
- You will learn to help others see you as the solution to their problems
- You will learn to develop charismatic power to attract others
MY TAKEAWAY FROM THE BOOK
As a soft skills trainer I always look for a book which can add value to my content and at the same time make me look like a credible person. That's the reason I have developed immense love for non fiction books. I have incorporated few of the learning by now, for example being more assertive and more happier as now I have learn to control my own destiny rather than being a pawn in someone else's chess game. The power to influence is certainly the most important communication skill one can have but there is also a great downside to the power of influence. There will always be the master manipulators. For example Adolf Hitler and Saddam Hussein have mastered these influential skills for the worse. It is unfortunate truth that the skills of persuasion can be acquired by people with both good and evil motivations. The final advise from my side is if you want to gain the most out of this book, make sure you do the enjoyable exercise provided so you will be able to integrate the information into your subconscious immediately. Remember knowledge is only powerful when it is applied.
Pages : 282
Publisher : Magna Publishing Co Ltd
Paperback Kindle Edition available on Amazon