Thursday, March 4, 2021

The Psychology of Persuasion by Kevin Hogan - BookReview

Author : Kevin Hogan
Genre : Non- fiction / Self Help
Rating : 4.9/5


Kevin Hogan, Ph.D, is the author pf seven books and has made hundreds of radio, television and media appearance. He teaches "The Psychology of Persuasion" for the prestigious University of St. Thomas Management center in Minneapolis, and has taught his unique skills of persuasion to employees of America's Fortune 500 companies. His Specialized knowledge of body language and hypnosis has helped him gain recognition as one of America's leading experts in the field of Human influence.


This book consists of most dynamic tools, strategies and techniques of persuasion. It talks about the most imperative skill one need to posses in their personal and professional life and that is Persuasive Communication. This strategies are proven which were used by most influential businesses in the world and now can be used by you.


There are numerous learning but to name a few 

  • You will learn how to read other's body language in a split second 
  • You will learn to influence others to your way of thinking 
  • You will learn to create rapport with anyone in few seconds 
  • You will learn to discover the need and wants of others 
  • You will learn to help others see you as the solution to their problems 
  • You will learn to develop charismatic power to attract others 


As a soft skills trainer I always look for a book which can add value to my content and at the same time make me look like a credible person. That's the reason I have developed immense love for non fiction books. I have incorporated few of the learning by now, for example being more assertive and more happier as now I have learn to control my own destiny rather than being a pawn in someone else's chess game. The power to influence is certainly the most important communication skill one can have but there is also a great downside to the power of influence. There will always be the master manipulators. For example Adolf Hitler and Saddam Hussein have mastered these influential skills for the worse. It is unfortunate truth that the skills of persuasion can be acquired by people with both good and evil motivations. The final advise from my side is if you want to gain the most out of this book, make sure you do the enjoyable exercise provided so you will be able to integrate the information into your subconscious immediately. Remember knowledge is only powerful when it is applied.


Pages : 282 

Publisher : Magna Publishing Co Ltd

Paperback  Kindle Edition available on Amazon


  1. wow..this is a book , I would like to read. I am in love of psychology. Is it available on audibles? These days, I am listening to books more on audibles.

  2. Hahaha I had a smile on my face while reading this. My husband's name is Kevin and he persuades just like how they are teaching you to in this book.

  3. Wow it seems this book contain lots of valuable information to enhance our psychology knowledge and at the same time, seems also useful in understanding other people better. thank you so much dear for sharing your honest review. will look into it.

  4. I am not a big fan of self-help/ personality improvement books but you have made this one sound particularly attractive. I think some of our present Indian political leaders also their persuasion / manipulation skills wrongly, unfortuantely!
    Noor Anand Chawla

  5. Wow, this seems like a powerful book to add to the collection. If you can influence people's thoughts, nothing like it.

  6. I am trying to learn other's body language and still learning to create rapport with new people. I guess, this book is going to be super helpful to me.

  7. This definitely seems like a worthy read and something of a skill that I do want to learn. This book is going to be very helpful.

  8. I would surely want to known more about body language and its correlation with one's personality. So surely taking up this book for sure to read and observe people's mannerism better.

  9. Its really great thing to persuade others to think the way you think. But I guess in reality it isnt an easy thing to do. As in I have tried this myself but i guess it takes lot of time and real strong persuaion. I would love to read this book to understand this art better

  10. While the book seems to be a great read for some one who likes self-help and improvement books, it's really not my genre. I really don't enjoy such books.

  11. This sounds like a good read, adding it to my TBR - i definitely need to learn these skills and apply them. i like that the book has actual exercises which would teach us to apply the theories.

  12. I've always enjoyed reading books that talk about soft skills. With recommendation from a good trainer like you, this is surely going to be an interesting read.

  13. Persuasion is an art and can be learnt with time and skill. Will add the book in my reading list.

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